MY STORY

about ink and honey design co

I’m Clare, the one woman circus behind Ink and Honey Design Co. Born in a tiny village in Yorkshire, England, I grew up reading story books with my Dad and drawing the characters from them alone in my room, long after lights out. I drew cartoons, illustrated photos from fashion magazines; filled sketchbooks with paintings, decorated every surface of my room. Forever unable to pick just one path, I found my way as a designer, quite by accident, after a series of entirely fortunate events – arriving back to something that was there all along.  Isn’t that always the way of things?

After college, with no real idea of what I wanted to do with my life, I travelled to Vietnam where I lived and worked for 8 months. I’ve been wandering, one way or another, ever since. I graduated from University a few years later after studying Design and Visual Communication, and have since worked in a variety of communications and design roles. Nothing quite stuck though, and in 2013 I set off again for a year travelling solo in Asia. Everything changed that year; I met my finace in a Balinese hostel, uncovered my own innate capability travelling solo in India and Nepal, and rediscovered my passion for design.

Never really enamoured by the traditional path, I started Ink & Honey as a way to carry on doing what I love as my fiance and I travelled the world. Growing my business as we wandered through Europe and Asia, and spent a year living in New Zealand with our camper van Dolly, has been more of an amazing, terrifying and life altering adventure than even I ever expected – and I wouldn’t change it for the world.

Some fun facts about me – I’m a textbook Scorpio. I genuinely think pizza may be life (and wine, because who eats pizza without wine?) I collect cookbooks and cacti. I’m obsessed with typography, sleep, and anything to do with space. I love the smell of coffee, but I only drink tea. I’m pretty short at 5″4. The thing I’ve done that I’m most proud of was climbing to Everest Base Camp. The thing I regret was not listening more in Science lessons. The thing I most value is time.

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THIS IS MY WHY

Ink and Honey was born from a desire to do something I love every day, on my own terms, within my own definition of freedom.

With each and every brand that I craft for the incredibley talented, creative and inspiring women I work with every day, it becomes more than that.

I believe in great design, the way I believe in the genuine ability of a mug of tea to lift a bad mood or the benefits of a really good night’s sleep. Design, done well, tells a story that is beyond words. It evokes emotion, reveals the core of things, moves people to action. That is what I aim to do with the brands that I craft – more than merely beautiful, I aim to create an identity for my clients that will tell their story in a meaningful and impactful way.

The name Ink & Honey is about creating big things from small and elemental beginnings. The ink in which every great novel is printed. The bee that takes pollen and makes honey. The spark of an idea that is the beginning of every great brand.

The process of creation, and the impact that small spark can have on the world – that is my why. That is my beginning.

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