DIY a cohesive brand identity for your creative business
Building a solid and engaging brand is about more than just great design. Don’t get me wrong, design is really, really important – but without a strategic basis, a pretty design is all it will ever be. Branding is really about telling a story, and it needs to be a story that is imprinted into EVERY SINGLE facet of your business.
WHAT’S YOUR STORY?
Learn how to build the basics of your brand identity, and map out your branding strategy using my free branding workbook. Developed with creatives, entrepreneurs and small business start ups in mind, this free downloadable workbook will help you to:
- Define the core elements of your brand
- Decide on your branding aims and direction
- Identify your dream client and discover where they hang out
- Research and plan how you want your brand to look and feel
- Determine how you will speak to your dream client base and stand out from the crowd