• Portfolio
  • About
  • Services
  • Journal
  • Shop
  • Contact
  • Privacy Policy
Ink & Honey Design Co.

Branding and design for creative adventurers

Skip to content

Black.White.Vivid

Black.White.Vivid. is a blog that celebrates food and travel, savouring adventures both at home and away.

My starting point with the visual language of this brand was blogger Kati’s beautiful, moody food photography. Her blog is full of sumptuous food and rich stories, so I developed an inspiration board and colour palette that paired deep blue and saffron yellow with muted, elegant tones of slate blue, grey and white, and a rich bronze foil texture to bring everything together. We wanted to evoke exotic spice markets and smokey alleyways full of street vendors, and focused on a gorgeous flowing logo script that works in several iterations and ties together with the bold sans serif font it is paired with. Kati was most drawn to a circular logo shape, so we evolved the initial design into a stamp with the initials as a flowing mark through the middle. After deciding that the primary logo needed a little more impact, the finished design also incorporates gold splashes and a swoop of watercolour blue to tie everything together. Once the logo was finalised, we went ahead and rounded out Kati’s brand with custom pattern designs, typographic word marks, watermark graphics for her photos, and a beautiful media kit template to send out to potential collaborations.

Back to portfolio

food blog branding design blog header logo design

back to top

Instagram

  • Just delivered logo concepts for the brand that belongs to this beautifulness - it's always a bit nerve racking when first concepts go out, but I'm so happy with how these are looking and can't wait to hear what my lovely client thinks.
  • Alternate primary logo mark for @blackdoveinteriors - obsessed with the subtle wing detail we added to really make this wordmark stand out
  • This is exactly how I feel about branding - you can have the prettiest logo on the market, but your dream clients are only going to remember how your brand experience makes them feel!
  • A moody mystical Saturday night vibe - this is part of the visual direction I created for my own brand, and I think if I was reincarnated as a moodboard, this would be pretty close to it.
  • Beauties coming soon as a pre-made logo suite, perfect for travel, yoga, coaching, wellness or astrology inspired brands
  • Working on updates to my media kit for 2019 this afternoon, and really honing in on the things that make my heart beat quicker as a creative. 
Things like telling stories beyond words, discovering the 'why' behind my clients' brands and exploring how to communicate that visually; and creating designs that are unique and from the heart - drawing inspiration from my adventures, things I love, and the inspiring women I work with and alongside. 
Sometimes I can't believe I get to do this for a living, and I'm so grateful every day for the opportunity do something I love 😊

P.s. if this sounds like you, I'm currently booking for March 2019 and I'd love to get to know your brand. Contact link in my bio!

DON’T MISS A THING

  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Portfolio
  • About
  • Services
  • Journal
  • Shop
  • Contact
  • Privacy Policy

Copyright 2019 Ink & Honey Design Co.