fashion branding design logo design branding designer

Flux Boutique

A pop-up online boutique and mobile fashion truck, focused on pulling together design-centric accessories and apparel from around the world. 

Flux Boutique aims to source beautiful and unique items from design-centric vendors, crafters and artists from around the world. My starting point when developing the logo design was the idea behind the word ‘flux’, of movement and change, which led to the flowing custom typography design. I kept the rest of the branding design clean and minimal, with strong shapes and modern sans serif fonts contrasting with the flowing lines, and a feminine fashion inspired palette of blush and forest green with touches of gold.

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branding design fashion brand branding design flux boutique