A soft, calming brand for a new Norwegian based yoga studio.
I’ve known Rach a long time, and when she contacted me to see if I could help with the branding for her new yoga business in Norway I couldn’t wait to get started! Her brief was warm, artistic and peaceful, inspired by the colours of the sunrise and the sea, so I got to work on establishing a clear visual language that would communicate effectively with her target customers. Her finished brand pairs a hand drawn lotus graphic with custom typography that is clean and simple with several small details that give her branding a really unique edge. Her logo graphics marry purity and form with an artistic edge, and the use of scattered dots evokes rays or beams of light that emanate warmth and wellbeing. Pairing the clean lines of the logo graphics with watercolour textures in a palette of ocean and sky inspired tones again adds warmth and an artistic flow to this unique and intriguing brand.