The Wayfarer Diaries

A travel blog full of stories, memories and adventures, both in faraway lands and at home.

When I re-designed my travel blog earlier this year I knew I wanted to create a recognisable identity, one that reflected the storytelling nature of the posts I share there, the tone of my travel photographs, and the magic of travel. I designed a logo that not only works as my blog header, but also breaks down into a whole range of different word marks and stamps for use across my blog, media kit and social media profiles. The graphics are given a quirky, hand made touch with watercolours, a hand drawn script font and small illustrated touches.

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