THE STORY

The key to this brand identity was conveying the meaning behind the name. I wanted to tie together the different facets of the brand, so I came up with a logo stamp inspired by a compass rose, anchoring the visual identity in a love of exploring. I worked through literally hundreds of iterations to create something a little geometric, echoing the pattern of a kaleidoscope, and nestled a subtle namesake heart in the centre of the design. Paired with a clean, timeless wordmark and a pattern of hand drawn palm leaves, the visual identity is fresh, feminine and redolent of wanderlust.