RAISED GOOD
2015//20
THE SCOPE
An award winning blog that seeks to educate and guide parents in a natural approach to raising curious kids.
Branding
Custom website design
Campaign branding
Art Direction
Social media templates
Digital product design
E-book design
THE STORY
Over the years I have worked with Tracy on everything from a total rebrand and custom site design, to the design of her e-book and digital product offerings, to a branded campaign toolkit and marketing materials for her recent summit launch. The Raised Good brand is warm, playful, adventurous and rooted in nature; with a palette of deep muted tones and stunning typography taking centre stage. We also have a lot of fun with organic shapes and custom illustrations, which run throughout Tracy's brand assets to round out the Raised Good visual identity.
We collaborated on the Raised Good site re-design in 2019, moving the award-winning and hugely popular blog site from Wordpress over to a completely custom fresh Showit design that allowed Tracy's various free and paid offerings to shine alongside her invaluable archive of blog posts. Tracy's beautiful writing is her signature, so we reworked her blog templates into stunning custom Showit pages and integrated her Wordpress content to make sure that her words took centre stage.
VIEW WEBSITE
VIEW WEBSITE
love note
“Clare is my design fairy godmother. When I have a vision for my business she creates it... only a thousand times more beautiful than I ever imagined. We've been working together for five years and she over-delivers each and every time we work on a project. Clare balances her intuition with strategy and practicality which I love. I couldn't recommend working with Clare highly enough.”
TRACY GILLETT
RAISED GOOD
