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I TELL visual stories FOR FREE-SPIRITED CREATIVE female founders

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THE ATLAS HEART

2019

THE SCOPE

A travel blog with heart and soul rooted in travelling like a local - seeing the world through a kaleidoscope lens.

Branding
Website Design
Media Kit

THE STORY

The key to this brand identity was conveying the meaning behind the name. I wanted to tie together the different facets of the brand, so I came up with a logo stamp inspired by a compass rose, anchoring the visual identity in a love of exploring. I worked through literally hundreds of iterations to create something a little geometric, echoing the pattern of a kaleidoscope, and nestled a subtle namesake heart in the centre of the design. Paired with a clean, timeless wordmark and a pattern of hand drawn palm leaves, the visual identity is fresh, feminine and redolent of wanderlust. 

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